Our debut collection is called ‘Water’ for a reason, because this is often an unseen and unknown resource in the production of fashion.

The process undertaken to make a single cotton T-shirt for the fast fashion industry can consume up to 2700 liters of water, the equivalent of taking a 5.6 hour long shower.

Instead of flushing this necessary resource down the drain,
we’ve sourced the garments for this collection from a supplier who focuses on eco-friendly materials and processes.

Not only are all the items 100% organic, the production process also utilizes biological fertilizers and earthworms, instead of the chemicals typically adopted for making fast fashion, which means that water can be reused instead of being polluted and wasted.

One small step to making sustainability permanent.
Because this is Permanent