Permanent is an Amsterdam based sustainable clothing brand established in 2018.

Opposing the idea of fast fashion, Permanent seeks to make sustainability the norm.

Therefore each of Permanent’s collections addresses a different environmental issue.

The brand is striving to reflect the unique individuality of the fashion culture through conscious collection concepts, in a more positive and sustainable way – a permanent way.


We live in a society where cheap, fast fashion has become a norm. But these low prices do not reflect the real value of clothes, as environmental and ethical aspects are not included in the price. They are not sustainable. They are not Permanent.

Permanent sources their garments from suppliers who provide organic and eco-friendly materials, as well as work to improve the livelihoods of those that work in the fashion supply chain. The clothing is another step towards promoting a sustainable, responsible future.