Permanent strives to fight overproduction and wants
to show how one can make something new out
of an old or (un)used item.

We have been digging up pieces from our debut collection 'Water' to upcycle.

Older clothes should not be wasted but seen
as fossils - remains that are still praised up until today.
Part of the Fossil Collection is in collaboration with
Daniel's Products, a Down Town Los Angeles based clothing brand
created by the multi talented producer, songwriter and DJ Daniel D'artiste